Revenue per customer
What an average relationship is actually worth, and whether that number is moving in the right direction.
Results
Real strategy.
Real growth.
What we measure, what you walk away with, and what it looks like when it’s working.
How we measure growth
Impressions and follower counts are easy to grow and easy to fake. These are the numbers that tend to matter in a restricted or saturated market, and the ones we set targets against at the start of an engagement.
Conversion rate
How many of the people who find you become customers, at each step where you lose them.
Retention and repeat
Whether customers come back, and how much of next year’s revenue you already have.
Referral volume
Growth that doesn’t cost ad spend, which matters most when ads are restricted.
Cost to acquire
What you pay for a customer across every channel, not just the one with the nicest dashboard.
Pipeline quality
Whether the leads coming in are the ones you actually want to serve.
Deliverables
What you walk away with
A written growth strategy
Priorities in order, in plain language, sized to what your team can actually execute.
A positioning statement
The reason a customer should pick you, in words you can use on your site, in the room, and in a referral conversation.
A channel plan
Which channels are open to your industry, which are worth the money, and what to do with each one.
A measurement baseline
Where the numbers above stand today, so progress is a fact rather than a feeling.
“Rachel brought strategy, structure, and real results to our business in a market that’s extremely difficult to advertise in. She understands our industry, our challenges, and how to create growth without the traditional playbook.” Client testimonial — attribution pending
Growth Looks Good On You.
Want to know what’s possible in your market?
We’ll give you an honest read before anyone signs anything.